The long awaited ad-free premium paid YouTube subscription service, YouTube Red has today launched in Australia, and if you’re living the Google-centric life, there’s a whole lot to gain from signing up.
YouTube Red is more than just ad-free YouTube. It also features offline video playback for the data conscious, as well as background play — allowing you to run other tasks on your phone or tablet while video continues to run. Subscribers also have access to exclusive YouTube-funded original content from a small batch of YouTube content creators, including the likes of Lilly Singh, PrankvsPrank and Rooster Teeth.
With YouTube Red subscribers will have the ability to stream ad-free, offline or background play on YouTube Music, a new app dedicated to music videos, remixes, covers and live performances, with the kind of personalised recommended videos we’ve come to expect from Google and YouTube these past years. A Google Play Music subscription is also thrown in for good measure, providing users with premium access to three services.
As for price, well from now until June 6 for those who sign-up on Android or through their browser, YouTube Red will be offered for $9.99 per month for all of the above inclusions, so long as members stay on their subscription. After June 6 it’ll see a modest jump to $11.99 per month, with a higher price set for iOS users. Google reports that by signing up to YouTube Red, that a majority of the membership fee goes towards YouTube creators, just as revenue from ads would.
Current Google Play Music subscribers will automatically gain access to YouTube Red at it’s introductory price, without any need to sign up. I can confirm myself that my Play Music subscription cycle coincidentally kicked over today, and that I was charged $9.99 for this new month, where previously I was being charged $11.99 for my subscription.